Capabilities

Strategic Creative 
Great creative isn't comfortable. In a world were our attention is constantly being pulled in many directions, creative needs to grab you immediately. It should surprise. It should challenge. And most importantly, it should drive audiences to act. For me, great creative isn't defined by award shows, but by strong strategic thinking grounded in solid research, and by "moving the needle" for my clients.

Team leadership
I've led multi-disciplinary teams on large multi-media projects, keeping the team creatively inspired, on track and communicating.

Branding
A company's brand is often it's most valuable asset. I help clients define and communicate their brand to internal and external audiences. I use a proven process that includes the use of quantitative and qualitative research, brand archetypes, communication audits and competitive analysis.

Healthcare expertise
From hospitals to health insurance, and from physician marketing to recruitment—with 20+ years working for a renowned healthcare agency, I know healthcare marketing inside and out.

Culturally-competent marketing
Whether it's the use of photo novellas to educate first generation Hispanics or enlisting the help of neighborhood barbershops to encourage African-American men to get prostate cancer screenings—it takes more than a targeted media buy to reach these populations. It requires unique messaging and tactics that are informed by research and best practices.

Mentoring millennial creatives
I created an internship program for an agency's creative department. I developed relationships with local universities to funnel their most talented students to us. And I worked hands-on with those students to help them find their unique creative voice.